光智汇联The question we address
Why do customers choose competitors?
Market and competitor research
Review the service and its applications. Scope, deliverables and fees are agreed following discussion.
Discuss the service →LIGHTING PRODUCT PLANNING
Market and competitor research
Turn competitor specifications, actual user feedback and channel input into evidence that informs product decisions.
1 market · 10 competitors · 15 working days · 1 consolidated revision
Prepare your brief →Submit project information after the initial discussion. Work is scheduled once the information is complete and the scope is agreed.
Illustration of service deliverables in use
What you receive
- Research scope and source register: date, subjects, pricing conditions and evidence limitations
- Competitor comparison matrix: product tiers, specifications, installation, service and sales claims
- Needs evidence cards: original feedback, circumstances, unmet needs and strength of evidence
- Opportunity hypotheses and validation proposals: what merits testing and where evidence remains insufficient
What is included
One region, one application type and one primary channel; desk research on up to ten competing products and up to three remote interviews with contacts supplied by the client. Recruitment, sample purchases and paid reports are excluded. Includes one consolidated revision. Delivery is within 15 working days after complete information is received and work is authorised. Revisions address consolidated feedback within the agreed objectives; new objectives are scoped separately.
Sample purchases, destructive teardowns, laboratory testing and paid databases are not included by default. Engineering tests of competitors belong to the development service.
